APPAREL AND ACCESSORIES Marilyn G Winn
Published: 1990
Is organised into four units

Unit 1 - Introduction to Apparel and Accessories

Unit 2 - Foundation Skills

Unit 3 - Product and Service Technology

Unit 4 - Marketing Skills

£20.00 ISBN: 0070409080 USA Out of Print


APPAREL MERCHANDISING - THE LINE STARTS HERE Jeremy Rosenau/David Wilson
Published: 2001
A comprehensive approach to apparel merchandising from the perspective of the apparel producer

£48.00 ISBN: 9781563674488 USA



BASICS FASHION DESIGN - RESEARCH AND DESIGN Simon Seivewright
Published:2007
Leads readers through the essential stages of fashion research--then explains how to translate that research into design ideas. How does the design brief affect the design process? What is the target market? Should designers set a theme, concept, or narrative for a collection? Author Simon Seivewright, a distinguished designer and professor, answers these questions, then explores the process of design development in a series of structured stages. A variety of approaches to communicating and rendering design work are discussed, all with more than 200 inspiring full-color images. Understand design briefs, target markets, creating collection themes. No-nonsense text and more than 200 full-color illustrations

£17.95 ISBN: 9782940373413 SWITZERLAND



BEYOND DESIGN - THE SYNERGY OF APPAREL PRODUCT DEVELOPMENT
Sandra Keiser/Myrna Garner
Published: 2003
This practical text takes students step-by-step through the preproduction processes of apparel product development from planning through forecasting, fabricating, developing silhouettes and specifications, and pricing to sourcing. It demonstrates how these processes must be coordinated to get the right product to retail when consumers want it at a price they are willing to pay.

£46.00 ISBN: 1563672170 USA




CASE STUDIES IN MERCHANDISING APPAREL AND SOFT GOODS Michele M Granger
Published: 1996
Over 70 original cases that bring theory to life, extensive glossary of merchandising terms, examples are drawn from apparel, accessories, fabrics and home furnishings

£28.00 Order Only ISBN: 9781563670855 USA




COLOUR FORECASTING Tracy Diane/Tom Cassidy
Published: 2005
This title discusses the development of various driving forces for fashion and how and when colour forecasting began to develop. It provides comprehensive details on colour knowledge and terminology and discusses some of the more subjective tools used by forecasters.

£31.50 ISBN: 9781405121200 UK



COMPLETE GUIDE TO SIZE SPECIFICATION & TECHNICAL DESIGN
Paula J Myers-McDevitt
Published: 2003Complete Guide to Size Specification and Technical Design includes an overview of terms, procedures, and career opportunities in technical design. The user will learn how to measure sample garments, create fully graded spec sheets, and fit garments. Not just for students, this book is also ideal for industry professionals working without a comprehensive spec manual.

£50.00 ISBN: 9781563672927 USA



COMPUTER-AIDED PATTERN DESIGN & PRODUCT DEVELOPMENT
Alison Beazley/Terry Bond
Published: 2003
Focuses on the practical use of computers for clothing pattern design and product development, principles and techniques of pattern design applied to computer systems are explained

£27.50 ISBN: 9781405102834 UK



CREATIVE FASHION PRESENTATIONS Polly Guerin
Published: 1987
A book which takes into consideration the entire spectrum of creative productions , seminars, programs and special events, utilized by the fashion industry to capture the attention of specific markets and audiences

£29.00 ISBN: 9780870055423 USA



DESIGNING A KNITWEAR COLLECTION - FROM INSPIRATION TO FINISHED GARMENTS Lisa Donofrio-Ferrezza/Marilyn Hefferen
Published: 2008
An essential tool for students wishing to enter this area of fashion design and a comprehensive reference for professionals already active as knitwear designers. Featuring an inspiring gallery of work by knitwear design icons, such as Sonia Rykiel, Missoni, and Chanel, with profiles of their careers, this text covers the history of the industry from the earliest handknit garments to apparel seamlessly knit by computerized equipment. Students learn the basics of yarn selection and stitch patterns and the capabilities of general and industry-specific CAD programs. By following the creation of a simple pullover sweater from initial concept to instructions to execution on a hand loom, they come to appreciate the design process. A chapter on preparing a design development package teaches students how to communicate their design ideas so that sample garments can be executed accurately. Another chapter offers guidelines for presenting one's work, whether in a portfolio for employment or as a collection in a showroom. Full color photos, diagrams, and drawings and sample design documents complement the text to give visual learners a fuller understanding of the scope of knitwear design.


£40.00 ISBN: 9781563674921 USA



EVALUATING APPAREL QUALITY Anita A Stamper/Sue H Sharp/Kinda B Donnell
Published: 1991
Will serve as a reference to students after they graduate and to professionals in the field

£38.00 ISBN: 9780870057151 USA



FASHION - FROM CONCEPT TO CONSUMER (9th Edition) Gini Stephens
Published: 1996
Frings The purpose of this book is to tell the whole story of how the fashion business works, in sequential order from concept to consumer

£72.00 ISBN: 9780131590335 USA



FASHION BUYING (SECOND EDITION) Helen Goworek
Published: 2001
Comprehensive textbook outlines the buying cycle, how to buy for stores and mail order, and how to kick start a career in fashion buying

£22.99 ISBN: 9781405149921 UK



FASHION BUYING AND MERCHANDISING MANAGEMENT
Tim Jackson/David Shaw
Published: 2000
Draws together both practical and theoretical ideas, with clear worked examples that will help you to understand the subject in a cumulative and logical order. Real life illustrations and examples are used to reinforce learning and understanding , making it key reading for anyone wishing to develop a career within the fashion industry

£20.00 ISBN: 9780333801659 UK


FASHION DESIGN - PROCESS, INNOVATION & PRACTICE
Kathryn McKelvey/Janine Munslow
Published: 2003
The analytical, problem-sovling approach of this textbook, combined with practical design projects and portfolio exercises , shows how the design process can be successfully applied to satisfy market needs and trends

£31.99 ISBN: 9780632055999 UK



FASHION DESIGN (Second Edition) Sue Jenkyn Jones
Published: 2002
This is the first book to offer students a thorough grounding in the principles of fashion design . It describes the qualities and skills needed to become a designer, examines the varied career opportunities and gives a balanced insider view of the fashion business today. Its broad, up-to-date approach unites history, theory and practice. Subjects covered include how to interpret a brief ; building a collection; sketchbooks and drawing tools; choosing fabric; fit, cutting and making techniques; portfolio presentation; and fashion marketing and economics.

£22.50 ISBN: 9781856694360 UK



FASHION DESIGN AND PRODUCT DEVELOPMENT Harold Carr/John Pomeroy
Published: 1992
Sets out to explain fashion design and product development as an integrated process, the function of which is to market a continuous stream of garments at a profit. It explores materials, manufacture, costs, quality and the organization of the design and development process

£27.99 ISBN: 9780632028931 UK



FASHION ENTREPRENEUR - STARTING YOUR OWN FASHION BUSINESS Sandra Burke
Published:2008
It outlines the entrepreneurial traits, creative and innovative techniques, and small business management skills needed to start and operate a successful fashion business.

£17.95 ISBN: 9780958273305 UK



FASHION ENTREPRENEURSHIP - RETAIL BUSINESS PLANNING
Michele Granger/Tina Sterling
Published: 2003
This new text provides a background in entrepreneurship for apparel, accessories, textiles, and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan, aspects of which have been incorporated in chapters on merchandising, operating procedures, human resource development, and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick and mortar businesses, click companies, and service firms in the apparel and soft good sectors. A complete chapter is devoted to the e-commerce channel of distribution.

£40.00 ISBN: 9781563672330 USA




FASHION FOR PROFIT (DVD)
Francis Harder
Published: 2008
From design and production, to opening a retail store

£21.50 ISBN: 9780972776325 USA



FASHION FOR PROFIT (Revised Edition) Frances Harder
Published: 2000
From design concept to apparel manufacturing, a professionals complete guide, revised edition plus added Retail Chapter

£42.00 ISBN: 9780972776370 USA




FASHION FORECASTING Kathryn McKelvey/Janine Munslow
Published:2008
Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, "Fashion Forecasting" is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

£24.99 ISBN: 9781405140041 UK



FASHION FORECASTING (2nd Edition) Evelyn L Brannon
Published: 2004
Unique book combines the theories of fashion changes with the process of organising and analzing the information for presenting and implementing the forecast

£44.00 ISBN: 9781563673504 USA



FASHION MARKETING Dotty Oelkers
Published: 2003
Covers the concepts and functions of basic marketing using the fashion industry as the learning vehicle, discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing

£28.00 ISBN: 9780750668972 USA



FASHION MARKETING - CONTEMPORARY ISSUES Tony Hines/Margaret Bruce
Published: 2001
Collection of key chapter contributions from renowned academics and practitioners addressing many of the contemporary issues facing one of the worlds largest and most global industries

£25.99 ISBN: 9780750668972 UK



FASHION MARKETING (3rd Edition) Mike Easey
Published: 1994
Marketing has recently been recognized as an indispensable component of fashion and clothing courses. This book has been written to satisfy students' requirements. There is increasing recognition of the importance of marketing in fashion and clothing education

£22.50 ISBN: 9781405139533 UK



FASHION PRODUCTION TERMS Debbie Ann Gioello/Beverly Berke
Published: 1979
Over 600 fashion terms are defined and illustrated with photographs and drawings for identification

£34.00 ISBN: 9780870052002 USA



GUIDE TO PRODUCING A FASHION SHOW - (2nd Edition) Judith C Everett/Ktisten K Swanson
Published: 2004
A behind the scenes look and guide to all the details, drama and excitement of producing a fashion show - from the haute couture designers to the consumer shows held by retail stores and civil groups

£38.00 ISBN: 9781563672538 USA



HOW FASHION WORKS - COUTURE, READY-TO-WEAR & MASS PRODUCTION Gavin Waddell
Published: 2004
Fashion deals with a world of illusion on the one hand and a hard-bitten, multi- million pound, super-complex industry on the other. This highly illustrated book clarifies how fashion operates on all its levels: the mystery of haute couture is explained, the complexities of ready-to-wear are simplified, and the power of mass production is evaluated. Fashion terms, their use and meaning are put into plain words and the complicated stages of design, manufacture and distribution are described in detail.

£26.99 ISBN: 9780632057528 UK



IN FASHION - FUN!, FAME!, FORTUNE! Elaine Stone
Published: 2006
Helps prepare the students to meet the challenges of a career in fashion business in contemporary times. This text covers basic understanding of fashion history; design and product development; textile, leathers and furs; apparel and accessories, as well as the retail businesses that sell fashion merchandise.

£55.00 ISBN: 9781563674518 USA



INSIDE THE FASHION BUSINESS (7th Edition) Kitty G Dickerson
Published: 2003
Is a book for those who have a particular interest in what is called the `Fashion Industry' - that complex of enterprises concerned with the design, production and marketing of mens, womens, childrens apparel and accessories

£72.00 Order Only ISBN: 9780130108555 USA



INTERNATIONAL RETAILING Brenda Sternquist
Published: 1998
Provides a conceptual framework for understanding how different legal, social and economic environments affect the distribution of consumer goods around the world

£41.00 ISBN: 1563671034 USA



INTRODUCTION TO CLOTHING MANUFACTURE (2nd Edition) Gerry Cooklin
Published: 1991
This introductory textbook provides a panoramic view of the clothing industry to students starting clothing and fashion courses at colleges and polytechnics. The text is accompanied by many practical examples and more than 100 clear illustrations

£29.99 ISBN: 9780632058464 UK



INTRODUCTION TO CLOTHING PRODUCTION MANAGEMENT A J Chuter
Published: 1995
This introductory textbook for supervisors and students of clothing and fashion sets out the fundamentals of work study, effective supervision, training, balancing, layouts, fault prevention and other basic information needed by those working in the clothing manufacturing industry

£24.99 ISBN: 9780632058464 UK



INTRODUCTION TO FASHION MERCHANDISING PM Rath/J Peterson/P Greensley/P Gill
Published: 1994
The up to date and comprehensive coverage of fashion merchandising you need, ferom predicting trends to identifying new markets

£25.00 Order Only ISBN: 0827348711 USA



KNOW YOUR FASHION ACCESSORIES Celia Stall-Meadows
Published: 2004
This comprehensive study of women's and men's fashion accessories provides fashion merchandissing students with a detailed analysis of the fashion accessory categories. The text provides an overview of the accessories business and discusses the materials used in the production of a variety of accessories

£40.00 ISBN: 9781563672453 USA



LUXURY FASHION BRANDING - TRENDS, TACTICS, TECHNIQUES
Uche Okonkwo
Published: 2007
Addresses the business of luxury fashion from a strategic viewpoint. This work critically analyzes the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics

£31.00 ISBN: 9780230521674 UK


MAKING BUYING DECISIONS - USING THE COMPUTER AS A TOOL Richard Clodfelter
Published: 2003
Merchandising concepts presented in a simple, understandable way to minimize rota memorisation of formulas.-to use with the authors other book. RETAIL BUYING FROM BASICS TO FASHION

£28.00 ISBN: 9781563672231 USA



MASTERING FASHION STYLING Jo Dingemans
Published: 1999
Practical guide to the processes you have to follow to work as a stylist in the fashion industry

£20.00 ISBN: 9780333770924 UK



MERCHANDISE BUYING AND MANAGEMENT John Donnellan
Published: 1996
Prepares you for the contemporay retail environment where as a buyer you may assume the role of financial manager

£49.00 ISBN: 9781563675218 USA



MERCHANDISING - THEORY, PRINCIPLES AND PRACTICE (2nd Edition)
Grace I Kunz
Published: 1998
First book to offer a complete overview of the merchandising process including the latest technologies, readers will master all the principles of merchandising, and learn how to apply these concepts to both retailing and manufacturing

£49.00 ISBN: 9781563673535 USA



PORTFOLIO PRESENTATION FOR FASHION DESIGNERS Linda Tain
Published: 1998
Shows you how to create a dynamic, professional portfolio, with more than 300 illustrations ranging from sketches by newcomers to top designers, also offers hundreds of concrete tips

£37.00 ISBN: 9781563672521 USA



PRINCIPLES OF MARKETING Philip Kotler/Gary Armstrong
Published: 1991
A practical managerial approach to marketing, it provides a rich depth of practical examples and applications

£61.00 ISBN: 0131469185 USA



PRINCIPLES OF MARKETING - EUROPEAN (Third Edition) Kotler/Armstrong/Saunders/Wong
Published: 1999
Describing and analyzing the basic concepts and strategic role of marketing, this work draws illustrative cases and examples from Europe, North America and South East Asia.

£41.00 ISBN: 0273646621 UK



PROFITABLE FOOTWEAR RETAILING William A Rossi
Published: 1988
Advice from the start to the sell

£28.00 ISBN: 9780870056307 USA Out of Print


PROMOTION IN THE MERCHANDISING ENVIRONMENT
Kristen K Swanson/Judith C Everett
Published: 2000
A Comprehensive guide to promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories, with their integrated marketing communications approach, they examine all the media that contribute to the promotion mix

£46.00 ISBN: 9781563675515 USA



QUALITY ASSURANCE FOR TEXTILES AND APPAREL Sara J Kadolph
Published: 1998
Will help you understand, evaluate and manage product quality, features include, extensive coverage of the basic elements of materials assessment , textile testing, product testing and inspection

£40.00 Order Only ISBN: 9781563675546 USA



RETAIL BUYING FROM BASICS TO FASHION Richard Clodfelter
Published: 2003
Straightforward approach, students are presented with step by step instructions to buying tasks such as identifying and understanding potential customers, creating a six month merchandising plan, and developing sales forecasts, supplemented by the authers other book, MAKING BUYING DECISIONS-USING THE COMPUTER AS A TOOL

£42.00 ISBN: 9781563672255 USA



RETAIL BUYING INCL CDROM (7th Edition) Jay Diamond/Gerald Pintel
Published: 1997

£64.00 ISBN: 9781563672255 USA



RETAILING IN THE NEW MILLENNIUM Jay Diamond/Sheri Litt
Published: 2003
Introduces the reader to retailing as it exists at the outset of the twenty-first century and examines trends that suggest future directions for this ever chasnging industry

£58.00 ISBN: 1563672286 USA



SILENT SELLING - BEST PRACTICES AND EFFECTIVE STRATEGIES IN VISUAL MERCHANDISING Judith Bell/Kate Ternus
Published: 2002
Practical tips and step by step instructions lay a firm foundation for combining traditional tools and techniques with the newest innovations

£42.00 ISBN: 9781563673962 USA



TECHNOLOGY OF CLOTHING MANUFACTURE (3rd Edition)
Harold Carr/Barbara Latham
Published: 1994
Explains the processes of modern clothing manufacture and describes the equipment used to carry them out. Recent developments, as well as established methods are described for cutting, sewing and other methods of joining materials and pressing. Manual, mechanized and automated methods are considered as well as the applications of computer control and robotics to clothing production

£34.99 ISBN: 9780632052486 UK



THE APPAREL INDUSTRY Richard M Jones
Published: 2002
Expert guide to a bewilderingly complex industry explains the structure of the industry in the UK and globally, the current problems and strategic responses to global shifts in production

£34.99 ISBN: 9781405135993 UK



THE BUSINESS OF FASHION - DESIGNING, MANUFACTURING AND MARKETING Leslie Davis Burns/Nancy O Bryant
Published: 1997
Designing - manufacturing - marketing

£52.00 ISBN: 9781563671821 USA



THE DYNAMICS OF FASHION Elaine Stone
Published: 1999
Will prepare students, through a structured learning process, to understand the innovation and challenge of careers in todays fashion business

£48.00 ISBN: 1563671514 USA



THE FASHION DESIGNER'S DIRECTORY OF SHAPE AND FORM
Simon Travers-Spencer/Zar ida Zaman
Published: 2008
The first part of the book deals with the basic elements of fashion design: sleeves, necklines, hems, ties and fastenings, collars, cuffs, waistbands and embellishments. The great majority of the book comprises a vast resource of unique and original design detail ideas. A combination of photography and fashion illustrations show a range of creative options. Garment details are discussed in their own right and as part of a garment. There is also a section on using specialty fabrics such as silk and organza whose characteristics determine the final shape and fit of a garment

£14.99 UK ISBN: 9780713687965



THE FASHION DESIGNERS SURVIVAL GUIDE Mary Gehlhar
Published: 2005
The author, an industry authority and consultant to hundreds of designers, gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer.

£14.99 ISBN: 9780793198993 UK Out of Print


THE FASHION HANDBOOK T Jackson/D Shaw
Published: 2006
Guide to the fashion industry, featuring case studies, interviews and profiles. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. It includes chapters on specialist topics; expert advice on careers in fashion retailing; and more.

£19.99 ISBN: 9780415255806 UK



THE FASHION INTERN Michele Granger
Published: 2004
The Fashion Intern, previously published as A Guide to Analyzing Your Fashion Industry Internship, helps students understand and analyze the segments of the textile and apparel industry. With the help of the text's narratives and examples, they can apply classroom theories to their real world experience. This guide helps students focus on how the internship experience relates to the organization's customers, business environment, competition, fashion trends, and more. It encourages interns to view the fashion industry from a new perspective.

£28.00 ISBN: 9781563672729 USA



THE FUNDAMENTALS OF FASHION DESIGN Richard Sorger/Jenny Udale
Published: 2006
This book offers an introductory look at fashion design--with a sophisticated twist. Sections include Pattern Construction and Cutting, Fashion Movements, Textiles, Creative Thinking, and Selling Clothes. With exciting visuals and clear text, The Fundamentals of Fashion Design uses detailed diagrams, historical references, and innovative layout to challenge readers to consider the underlying principles of design.

£19.95 ISBN: 9782940373390 SWITZERLAND



THE WORLD OF FASHION Jay Diamond/Ellen Diamond
Published: 1997
Provides an engaging introduction to the fashion industry, every aspect of fashion is covered, from the history and theory of design to the nuts and bolts of product development. manufacturing, and merchandising for todays marketplace

£55.00 ISBN: 9781563675676 USA



TRENDS IN TEXTILE TECHNOLOGY - CLOTHING INDUSTRY Hazel King
Published: 2007
This book supports the study of textile technology and provides fascinating information for students of art and others with a creative interest in textiles. This book is packed with 'how to' techniques and project ideas . It includes explanatory diagrams to help readers grasp the sometimes complex concepts. Relevant, scientific explanations are covered to provide a full understanding of textiles. Careers information on the range of possible jobs and qualifications are highlighted throughout the books. It includes information for further reading, websites, places to visit, contacts and a glossary

£15.00 ISBN: 9780431990149 UK



TRENDS IN TEXTILE TECHNOLOGY - DESIGN, CUT AND SHAPE Hazel King
Published: 2007
It supports the study of textile technology and provides fascinating information for students of art and others with a creative interest in textiles. Packed with 'how to' techniques and project ideas, it also includes explanatory diagrams to help readers grasp the sometimes complex concepts. Where relevant , scientific explanations are covered to provide a full understanding of textiles. Careers information on the range of possible jobs and qualifications are highlighted throughout the books. It includes information for further reading, websites, places to visit, contacts and a glossary

£15.00 ISBN: 9780431990163 UK



TRENDS IN TEXTILE TECHNOLOGY - DYES AND DECORATION Hazel King
Published: 2007
It supports the study of textile technology and provides fascinating information for students of art and others with a creative interest in textiles. Packed with 'how to' techniques and project ideas, it also contains explanatory diagrams to help readers grasp the sometimes complex concepts. Where relevant , scientific explanations are covered to provide a full understanding of textiles. Careers information on the range of possible jobs and qualifications are highlighted throughout the books

£15.00 ISBN: 9780431990170 UK



TRENDS IN TEXTILE TECHNOLOGY - FIBRE TO FABRIC Hazel King
Published: 2007
It supports the study of textile technology and provides fascinating information for students of art and others with a creative interest in textiles. Packed with 'how to' techniques and project ideas, it also contains explanatory diagrams to help readers grasp the sometimes complex concepts. Where relevant , scientific explanations are covered to provide a full understanding of textiles. Careers information on the range of possible jobs and qualifications are highlighted throughout the books

£15.00 ISBN: 9780431990187 UK


TRENDS IN TEXTILE TECHNOLOGY - FABRIC TYPES Hazel King
Published: 2007
It supports the study of textile technology and provides fascinating information for students of art and others with a creative interest in textiles. Packed with 'how to' techniques and project ideas, it also includes explanatory diagrams to help readers grasp the sometimes complex concepts. Where relevant , scientific explanations are covered to provide a full understanding of textiles. Careers information on the range of possible jobs and qualifications are highlighted throughout the book

£15.00 ISBN: 9780431990194 UK



TRENDS IN TEXTILE TECHNOLOGY - FASHION Hazel King
Published: 2007
It supports the study of textile technology and provides fascinating information for students of art and others with a creative interest in textiles. Packed with 'how to' techniques and project ideas, it also includes explanatory diagrams to help readers grasp the sometimes complex concepts. Where relevant , scientific explanations are covered to provide a full understanding of textiles. Careers information on the range of possible jobs and qualifications are highlighted throughout the books. It includes information for further reading, websites, places to visit, contacts and a glossary

£15.00 ISBN: 9780431990156 UK



UNDERSTANDING AESTHETICS - FOR THE MERCHANDISING AND DESIGN PROFESSIONAL Ann Marie Fiore/Patricia Anne Kimle
Published: 1997
Bridges the gap between the study of aesthetics and the down to earth needs of the merchandising and design professional

£34.00 Order Only ISBN: 9781563670824 USA



UNDERSTANDING FABRICS - FROM FIBER TO FINISHED CLOTH
Debbie Ann Gioello
Published: 1982
Intended to be used by the textile designer, manufacturer, converter, in the textile showroom, sales people etc, also by the consumer who wish more knowledge and understanding of fabrics

£20.00 ISBN: 9780870053771 USA Out of Print


WHAT WORKS IN FASHION ADVERTISING P F Winters/A A Winters
Published: 1996
Offers a way of interpreting the strategic thinking behind the advertising of fashion producers and retailers

£44.00 ISBN: 0934590869 USA